The screens are supposed to show a variety of things when someone walks up to them, cycling between targeted ads for goods within the store, information about items that are on sale, the content within the cooler itself since you can no longer see through the door, and the pricing for that content. It’s been an occasional annoyance for a couple of years now.īut that doesn’t appear to be the extent of the issues with these Cooler Screens. I never really paid much attention to them, but did notice on more than one occasion that the contents of the cooler didn’t match what was on the digital front of the cooler door. I’ve actually seen these things in production, having a Walgreens I visit on occasion a couple of blocks from my office in downtown Chicago. “Customer experience is a top priority for Walgreens, and we terminated our contract with Cooler Screens earlier this year due to their failure to meet contractual obligations,” Walgreens senior communications director Emily Hartwig-Mekstan said. The retailer said it ended its agreement with the vendor in February, according to the court documents. Walgreens, meanwhile, says the technology from Cooler Screens didn’t work. The digital screens’ vendor, Cooler Screens, is suing the pharmacy chain, saying that Walgreens obstructed an agreed-upon nationwide rollout of the internet-connected doors and demanded their removal from stores, according to court documents. So we’ll have to rely on Wall Street Journal’s reporting on this, covering startup Cooler Screens lawsuit against Walgreens for exiting a contract between the two companies.Ī test by Walgreens of technology that replaced some cooler doors with digital screens that play ads has ended in acrimony. I’ll preface this by saying that we’re going to talk about a lawsuit for which I have not seen the court filings, because the website for Cook County Illinois, where you’re supposed to be able to look up case filings, is broken beyond repair. And frankly, given how often we’ve beat the drum that advertising is content and content is advertising, it’s become all the more clear in these modern times that good advertising really is useful if not also entertaining, while bad advertising is far worse today in comparison to bad advertising from times past.īut when the advertising is wrong, or the platform cumbersome to use, doesn’t work, or even (for example) occasionally sparks a fire, that takes it all to a whole new level. We tend to talk a lot around here about advertising, given how closely intertwined tech and digital industries tend to be with ads and the like. SVBIM001203 FREIGHT PREPAID DN:80911795Ħ4'' HAWK GEN 2 DISPLAY HANDLE ON THE RIGHT FG-CODE DV640FBZ-NV0 LETTER OF CREDIT NO.Fri, Oct 6th 2023 07:39pm - Timothy Geigner SVBIM001203 FREIGHT PREPAID DN:80911790Ħ4'' HAWK GEN 2 DISPLAY HANDLE ON THE RIGHT FG-CODE DV640FBZ-NV0 LETTER OF CREDIT NO.

SVBIM001203FREIGHT PREPAIDDN: 80913651Ħ4 HAWK GEN 2 DISPLAY HANDLE ON THE RIGHT FG-CODEDV640FBZ-NV0 69 HAWK GEN 2 DISPLAY HAN DLE ON THE RIGHT FG-CODEDV690FBZ-NV2Ħ9 HAWK GEN 2 DISPLAY HANDLE ON THE RIGHT FG001188 FREIGHT PREPAID DN 80911801Ħ4'' HAWK GEN 2 DISPLAY HANDLE ON THE RIGHT FG-CODE DV640FBZ-NV0 LETTER OF CREDIT NO. TERMS: CIF LONG BEACH CA PORT L/C NUMBER: SVBIM001256Ħ9'' HAWK GEN 2 DISPLAY HANDLE ON THE RIGHT FG-CODE DV690FBZ-NV2 LETTER OF CREDIT NO. TERMS: CIF NORFOLK VIRGINIA PORT L/C NUMBER: SVBIM001256 TERMS: CIF HOUSTON, TEXAS PORT L/C NUMBER: SVBIM001256 DATE OF ISSUE OF B/L9 SINPEX CONNECTION LOGISTICS (SHANG HAI) LIMITED AS AGENT OF CARRIER

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